Welcome to the Ziff Davis Black Friday Mega-Sale
To celebrate Black Friday 2021, Ziff Davis is offering your brands huge savings on media to scale and enhance your reach, engagement, and conversions across some of the biggest websitesin Australia.
Our Black Friday offers are available below with each deal representing huge savings on media across our entire portfolio.
We’ve made it super easy to get involved this year. All you have to do is follow this 3-step process:
- Step 1: Reserve a deal with your Ziff Davis rep before the clock strikes midnight on Friday 3rd of December. All we need is a verbal and we can then work through details later. It’s that simple. This is only a reserve and there is no commitment at this stage.
- Step 2: Sign dating before the end of 2021.
- Step 3: Buy yourself something nice because you did good.
The main thing to know is that the deals aren’t infinite so while you might have it on reserve, only a certain number can be signed off (details below). To make sure you’re the one walking away with the bag get in early.
At the bottom of this page you’ll find a handy FAQ section to answer all of your most burning questions.
If you would like to secure a deal contact your Account Manager or the Ziff Davis Sales team at – ausales@ziffdavis.com
All deals will expire in
IGN Domination
UP TO 50% OFF
client rate-card for a booking over $100k in Q1
IGN Takeovers
Buy One Homepage + DFI Sponsorship and get one free
IGN Blockbuster
30% slip discount
on client rate when you spend $50k in Q1
IGN, PCMag, & Mashable Back-to-School
50% OFF
a $40k Back-to-School Package
Mashable & PCMag CES
50% OFF
a $40k CES Package
Speedtest Blockbuster
30% slip discount
on client-rate with
$50k min spend
Detected that prices
are DOWN
40% OFF
Down Detector CPMs with $10k min spend
PCMag & Mashable –
Brand Lift Study
Free Brand
Lift Study
with spend over $45k
Mashable & PCMag
Tech Domination
Every impression on Mashable receives a bonus impression
on PCMag
Ziff Mobile Tech Takeover
25% discount
across all mobile activity + free high impact Mobile build
$10K OFF
BabyCenter 2021 Baby
Name Reveal
From $25k to $15k
UP TO 33%
of BabyCenter and
What To Expect Display
Discounts on display products
So you need a bit more information. Have a read of the below and if your questions aren’t answered yet, well, there’s no helping you.
How do I get involved?
- Step 1: Reserve a deal with your Ziff Davis rep before the clock strikes midnight on Friday 3rd of December. All we need is a verbal and we’ll hold a deal for you with no commitment.
- Step 2: Sign dating before the end of 2021
- Step 3: Buy yourself something nice because you did good
What’s in the packages?
They’re all different and can be tailored to meet your objectives. Each package is generally focused around a particular website or category. The deals are set up to run across any of the below sites:
https://www.ign.com/au
https://au.pcmag.com/
https://mashable.com/
https://www.speedtest.net/
https://downdetector.com.au/
https://www.babycenter.com.au/
https://www.whattoexpect.com/
Where can I find the deals?
You can see them all above, silly! But if you would like us to present them to you, your Ziff Davis Sales Rep will be more than happy to organise a time.
When are deals valid for?
Flight dates are for January 1st 2022 onwards with some deals having specific time frames like Q1 or Back-to-School.
And we know what you’re thinking, “next year! we don’t know what tomorrow looks like!” If you do book one of our packages that goes deep into 2022 we’ll be super flexible with you on that.
Can I stack deals?
Have you ever been able to stack multiple discount codes on The Iconic? One deal per IO, sorry folks.
Well, can I get multiple deals then?
If you have multiple clients or brands you can but it’s a strict limit of one deal per brand.
Why are you doing this?
It’s a little bit of fun! More seriously, as a premium vertical-based publisher this is the time of year that we are drowned out by the barrage of Upfronts. “Turn the TV down you old fossils,” we say. This is our way of getting your attention and providing something of value to your brands.
As an aside, we also own BlackFriday.com; bestblackfriday.com; theblackfriday.com; basically our strategy is to own Black Friday so we feel like it’s our duty, nay, our honour to bring this to you.
Alright you’ve convinced me, what do I do next?
For further details and booking inquiries, please reach out to your sales rep via email or phone and we can get the conversation started.
Alternatively, reach out to our sales team and one of the team will help you out: ausales@ziffdavis.com
It’s been a year for overbearing rules so we’ll try and keep these simple for everyone’s sanity. The usual T&Cs still govern each campaign and of course, deals are subject to availability. For specific terms for each deal, see below:
IGN Domination (excludes Gaming or Entertainment brands)
- Up to 50% off client rate-card for a booking over $100k in Q1
- Full 50% discount does not apply to pre-roll and integrations
- Maximum of 1 partner
- Excludes Gaming or Entertainment Advertisers
- Minimum 8-week campaign period
- If the campaign slips out of Q1 then regular rates apply
- Full 50% discount does not apply to pre-roll and integrations
IGN Takeovers
- Buy One Homepage + DFI Sponsorship and get one free
- Minimum spend of $20k
IGN Blockbuster
- Up to 30% slip discount on client rate when you spend $50k in Q1
- Full 30% discount does not apply to pre-roll and integrations
- Maximum of 2 partners
IGN, PCMag, & Mashable Back-to-School
- 50% off a $40k Back-to-School Package
- 3 sites, 1 package per site
Mashable & PCMag CES
- 50% off a $40k CES Package
- 2 sites, 1 package per site
Speedtest Blockbuster
- 30% slip discount on client-rate with $50k min spend
- 1 partner limit
Detected that prices are DOWN
- 40% off Down Detector CPMs with $10k min spend
PCMag & Mashable – Brand Lift Study
- Free Brand Lift Study with spend over $45k
Mashable & PCMag Tech Domination
- Every impression on Mashable receives a bonus impression on PCMag
- Minimum spend of $20k
Ziff Mobile Tech Takeover
- 25% discount across all mobile activity + free high impact Mobile build
40% off BabyCenter 2021 Baby Name Reveal Package
- Reduced from $25k to $15k
Up to 33% of BabyCenter and What To Expect Display
- Discounts available across certain display products only
Please speak to your Sales Rep for further information.
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