Welcome to the Ziff Davis Black Friday Mega-Sale
To celebrate Black Friday 2022, Ziff Davis is offering your brands huge savings on media to scale and enhance your reach, engagement, and conversions across some of the biggest websites in Australia.
Our Black Friday offers are available below with each deal representing huge savings on media across our entire portfolio.
Like last year, we’ve made it super easy to get involved! All you have to do is follow this 3-step process:
- Step 1: Reserve a deal with your Ziff Davis rep before Home & Away hits the screens on Monday 28th of November. All we need is a verbal and we can then work through the details later. It’s that simple. This is only a reserve and there is no commitment at this stage.
- Step 2: Sign off on your deal before the end of 2022.
- Step 3: Buy yourself something nice because you did very well.
The main thing to know is that the deals aren’t infinite, so while you might have it on reserve, only a certain number can be signed off (details below). To make sure you’re the one walking away with the bag, get in early!
At the bottom of this page you’ll find a handy FAQ section to answer all of your most burning questions.
If you would like to secure a deal contact your Account Manager or the Ziff Davis Sales team at – ausales@ziffdavis.com
All deals will expire in
IGN Domination
50% OFF
client rate-card for a booking over $100k – excl gaming clients – 1 Partner only
IGN Takeovers
2 for 1 Buy 1 takeover, get an additional takeover for free
IGN Frenzy
30% slip discount
on client rate, when you spend $50K – 2 Partners, endemics accepted
Summer Special
50% OFF
on a $ 80k deal ($40K spend) Summer package – 1 Partner only
Speedtest – Conqueror
Get 100% SOV
of key competitors – 25% discount $30k min spend or 25% discount $35k min spend, with the inclusion of $10k additonal inventory on Downdetector – 1 Partner
ZMG BLS
Free Brand Lift Study for a campaign over $50K – 1 Partner
Commerce Queen PCMag & Mashable:
Free commerce Article $25k min Spend
Royal Package:
Custom Black Friday deal, Build your own media package – $50k Min spend
Parenting Always On
20% discount on the Always On Sponsorship across Babycenter at a $100K spend.
Parenting Content Package
Free Branded Article on Babycenter with a $50K campaign spend.
Family Movie Night
IGN x EHG Family Film Package – Free screening giveaway with $40K spend across IGN + BabyCenter
ZMG Techover
Every Tech Impression purchased on Mashable, a bonus tech impression on PCMag is received. – $25k Min spend
So, you need a bit more information? Have a read of the below and if your questions aren’t answered yet, just ask your Account Manager!
How do I get involved?
- Step 1: Reserve a deal with your Ziff Davis rep before Home & Away hits the screens on Monday 28th of November. All we need is a verbal and we can then work through the details later. It’s that simple. This is only a reserve and there is no commitment at this stage.
- Step 2: Sign off on your deal before the end of 2022.
- Step 3: Buy yourself something nice because you did very well.
What’s in the packages?
They’re all different and can be tailored to meet your objectives. Each package is generally focused around a particular website or category. The deals are set up to run across any of the below sites:
https://www.ign.com/au
https://au.pcmag.com/
https://mashable.com/
https://www.speedtest.net/
https://downdetector.com.au/
https://www.babycenter.com.au/
https://www.whattoexpect.com/
Where can I find the deals?
You can see them all above, silly! But if you would like us to present them to you, your Ziff Davis Sales Rep will be more than happy to organise a time.
When are deals valid for?
Flight dates are for January 1st 2023 onwards, with some deals having specific time frames like Q1 or Back-to-School.
And we know what you’re thinking, “Next year! We don’t even know what tomorrow looks like!” If you do book one of our packages that goes deep into 2023, we’ll be super flexible with you on that.
Can I stack deals?
Well, can I get multiple deals then?
Why are you doing this?
It’s a little bit of fun!
More seriously, as a premium vertical-based publisher, this is the time of year that we are drowned out by the barrage of Upfronts. Well, “put TikTok down for one second you underpaid, overworked millennial,” we say. This is our way of getting your attention and providing something of value to your brands.
As an aside, we also own BlackFriday.com; bestblackfriday.com; theblackfriday.com; basically our strategy is to own Black Friday, and we know we can do it the best. But as my man Joker once said, “when you’re good at something, never do it for free.”
Alright you’ve convinced me, what do I do next?
For further details and booking inquiries, please reach out to your sales rep via email or phone and we can get the conversation started.
Alternatively, reach out to our sales team and one of our fabulous legends will help you out: ausales@ziffdavis.com
It’s been a few years of overbearing rules o we’ll try and keep these simple for everyone’s sanity. The usual T&Cs still govern each campaign and of course, deals are subject to availability. For specific terms for each deal, see below:
IGN Domination:
- Up to 50% off client rate-card for a booking over $100k in Q1
- Full 50% discount does not apply to pre-roll and integrations
- Maximum of 1 partner
- Excludes Gaming or Entertainment Advertisers
- Minimum 8-week campaign period
- If the campaign slips out of Q1 then regular rates apply
- Full 50% discount does not apply to pre-roll and integrations
IGN Takeovers:
- Buy One Homepage + DFI Sponsorship and get one free
- Minimum spend of $20k
IGN Frenzy:
- Up to 30% slip discount on client rate when you spend $50k in Q1
- Full 30% discount does not apply to pre-roll and integrations
- Maximum of 2 partners
Summer Special:
- 50% off a $80k Summer Package ($40k Spend)
- 3 sites, 1 package per site
- 1 Partner
Speedtest Conquerer:
- 25% discount $30k min spend or 25% discount $35k min spend, with the inclusion of $10k additonal inventory on Downdetector.
- 1 Partner Only
ZMG BLS:
- Free Brand Lift Study for Campaign over $50k
- 1 Partner Only
Commerce Queen:
- Free commerce Article $25k min Spend
- PCMAG & Mashable Only
Royal Package:
- Build your own custom Media Package
- $50k Minimum Spend
Parenting Always-on:
- 20% discount on the Always On Sponsorship across Babycenter.
- 100k Minumum spend
Parenting Content Package:
- Free Branded Article on Babycenter with a $50K.
- $50k Minimum Spend
Family Movie Night:
- IGN x EHG Family Film Package – Free screening giveaway with IGN + Babycenter.
- $40k Minumum Spend
ZMG Techover:
- Every Tech Impression purchased on Mashable, a bonus tech impression on PCMag is received.
- $25k Min spend
Please speak to your Sales Rep for further information.
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